Life is a spinning wheel
so why not create a journal of our adventures, ordinary events, and tell them all to you? Here you will find everything we would like to share with the world. From trips to tips. From discoveries to memories.
Sony Imaging Pro Conference – Sweden 2018
It was such a surprise when I got the invitation from the Nordic branch of Sony to be present at the Sony Imaging Pro Conference in Malmö, Sweden!
I felt honoured and super excited to go. But there was an important detail: Me and the team would be in South America, photographing and filming a Wedding by the time of the event. That made us sad.
To be more precise, the event would take place 2 days after the wedding in South America, but the issue was that we had already booked the tickets to come back from South America, and and the flight would happen a few days after the Sony event.
I contacted Sony and explained the situation, expressing how willing I was to attend the conference.
Guess what? Sony kindly and amazingly provided flight tickets for me to come all the way from South America, right after the Wedding, to be able to attend the conference! How amazing was that?!
The event was a mix of showroom with workshops. It was great!
It all happened at the beautiful Luftkastellet in Malmö, the third largest city in Sweden. The place is beautiful, it has a beautiful view to the ocean and to the famous Öresund bridge. The bridge connecting Sweden to Denmark by the ocean.
We started with a lunch between guests and speakers. It was really cool to sit next to so many cool professional and also alongside renowned speakers!
Hosting the event we had Hung Hué Tang, the Nordic Professional Business Manager. What a polite, friendly and energetic person! He energetically introduced us to the program ahead, and talked about how amazing the technology of Sony cameras is. The EAF (eye auto focus) is something that no other brand is capable of replicating yet.
We all got Sony full frame cameras to play with. The amazing Sony A7RIII (which I ended up purchasing one and is my main camera), and the dream of photographers: the A9. What a beast!
Then we had the guests to talk about their work with Sony: Patrick Murphy-Racey, American Sports Photographer who has had works published on the cover of magazines like Sports Illustrated. He was a funny guy, full of stories and anecdotes.
We also had a lecture from the renowned professional wedding photographer Christiano Ostinelli from Italy. What a beautiful work the guy has.
We also had some walkthrough of setting of the A9 and the A7RIII for workshops.
With the A7RIII we joined Cristiano Ostinelli to a photosession outdoors with a model in a bridal session. I was able to use the A7RIII and capture some amazing shots, which you will see after the article.
Following Patrick Murphy-Racey, we used the beast lens Sony 400mm F2.8 GM OSS. Seriously… the combo of the A9 plus the 400mm f2.8 GM… mind blowing! We went outdoors to photograph some kite-surfing athletes on the ocean. It was rainy and cold, but the guys were doing some amazing moves there in the Atlantic. We also photograph some mountain bike athletes doing some manoeuvres up and down a few hills. You are also going to see the photos after the article.
And then we had our final workshop with products photography indoors, showing all the capability of the pixel-shift of the A7RIII.
What a day! If you love photography like we do here, you would have loved the event. It is no surprise that Sony is ahead of the competition when it comes to the mirrorless world. Their cameras are real beasts! We love using them!
We would like to take the opportunity to once more thank Sony Nordic, specially Hung Hué Tang, for being so kind!.
Now take a look at the photos!
Tips: Rule of thirds.
This is such a basic tip, but at the same time so important! When taking photos, try to activate this grid on your camera or your smartphone. Place your subjects in one of the intersections. Our eyes are naturally drawn to those spots. Then make your composition.
- Activate the grid on your device
- Place the subject in one of the intersections
- Make the composition
- If your subject is looking to the right, place it on the left side
- If your subject is looking to the left, place it on the right side
- Take the shot
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